Amazon in Talks to Acquire Decart for $7 Billion

Amazon is in talks to acquire artificial intelligence startup Decart in a deal valued at around $7 billion, according to people familiar with the matter, a move that would deepen the e-commerce giant's push into AI video and simulation technology (Reuters, 2026).

Decart's Lucy model can edit live video in real time, while its Oasis system generates simulated environments for training and testing robotics and autonomous-driving systems. The company was valued at nearly $4 billion in May, when it raised $300 million in a funding round led by Radical Ventures, with Nvidia joining as a new investor (Reuters, 2026).

The reported price would nearly double Decart's valuation in less than six months. A deal could happen soon if talks do not fall apart or another suitor emerges, the Wall Street Journal reported. Amazon declined to comment, and Decart did not respond to requests for comment (Reuters, 2026).

Anthropic had also explored acquiring Decart. The Claude maker conducted due diligence on a potential $6 billion deal in August but decided not to pursue it, according to Bloomberg News (Reuters, 2026). The interest from multiple large AI and cloud players reflects the growing strategic value of companies that can generate and manipulate video in real time, a capability with applications in entertainment, gaming, robotics training, and autonomous systems.

For Amazon, a Decart acquisition would add live-video AI and synthetic environment generation to its cloud and consumer offerings. The company has been investing heavily in AI infrastructure through Amazon Web Services, but has largely built its capabilities in-house or through partnerships rather than large acquisitions. If completed, the deal would rank among Amazon's largest AI purchases and signal that the company sees simulation and real-time video as key battlegrounds in the next phase of AI development.