Meta Launches Enterprise AI Agent

Meta introduced a new AI agent for businesses on June 3, positioning the tool to compete with Microsoft, Salesforce, and Google in the market for workplace automation. The product, called Meta Business Agent, is built on the company's Llama 5 model and can handle tasks such as scheduling, expense reporting, customer support, and internal data analysis without requiring users to switch between multiple applications.

Mark Zuckerberg, Meta's chief executive, said the agent was designed to operate across Meta's existing enterprise platforms, including Workplace and WhatsApp Business, which together reach more than 200 million business users monthly. "The agent works where people already work," he said at a launch event in San Francisco. The tool will be available through a subscription starting at $15 per user each month, with a free tier offering limited functionality.

Meta has spent much of the past two years rebuilding its AI strategy around open-source models and consumer-facing chatbots. The enterprise push marks a shift toward monetizing that technology in a market that analysts at Gartner estimate will be worth $90 billion by 2027. Unlike Microsoft's Copilot, which is deeply embedded in Office applications, Meta's agent operates across a broader set of third-party integrations through an open API, a design choice the company said would appeal to businesses using multiple software vendors.

Early adopters include Decathlon and a large Indian logistics firm, both of which tested the agent for customer service workflows. Meta said it trained the model on internal enterprise data with privacy safeguards that keep proprietary information siloed within each client's instance.

The launch intensifies competition in an already crowded field. Microsoft has been aggressive with Copilot, and Salesforce has pushed its Einstein GPT platform. Meta's advantage lies in its massive user base across WhatsApp, Instagram, and Messenger, channels where businesses already communicate with customers.