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Google’s AI Overviews Are “Killing the Open Web,” Warns Cloudflare CEO

  • Writer: Nikita Silaech
    Nikita Silaech
  • Jun 28
  • 1 min read
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Cloudflare CEO Matthew Prince has raised alarm over Google’s AI-generated search overviews, warning they’re undermining the open web by reducing referral traffic and starving content creators of revenue.


Key Concerns:

  • Zero-click results: 75% of Google searches now end without users visiting external sites.

  • Mass scraping: AI models like OpenAI’s and Anthropic’s use vast amounts of scraped content—up to 6,000 pages per user—without compensation.

  • Creator impact: Declining traffic threatens ad-based and subscription business models, especially for smaller publishers.

Prince calls for a new framework where AI firms pay for content and website owners gain more control over scraping.


“AI should amplify creators—not replace their livelihoods.”


Source: Times Now

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