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Google Launches AI-Powered Virtual Try-On for Clothes

  • Writer: Nikita Silaech
    Nikita Silaech
  • Jul 26
  • 1 min read
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Google has introduced a new AI-driven virtual try-on feature that lets U.S. shoppers see how clothes look on their bodies using a full-length photo. Available across Google Search, Shopping, and Images, this tool simulates fabric fit and drape using generative AI.

Key Features:

  • Upload your photo → preview clothes from top retailers (Macy’s, Walmart, etc.)

  • Smart Price Alerts: Set size, color, and budget preferences for tailored deal notifications

  • AI Style Prompts (Coming Soon): Search “vacation outfits” or “Diwali looks” → get AI-generated, shoppable visuals

Why It Matters:

  • Boosts engagement: Users view 4+ model options per listing

  • Helps retailers reduce return rates and increase conversions

  • Aligns with the rising trend in personalised e-commerce, expected to reach $27.7B by 2031

Currently U.S.-only and part of Search Labs. More updates—including “Buy for Me” via Google Pay—rolling out later this year.

🛍️ Online shopping just got personal. Try it via Google Search today.


Source - TechCrunch

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